Name Conceptualization
Brand Strategy
Brand Identity
Art Direction
Merchandise

esports mia

Bringing high quality competitions — represents a community of passionate, like-minded gamers and industry professionals brought together for high-intensity cash prize tournaments in South Florida.

Their dedication is reminiscent of a startup, but their equipment, sponsors and community is that of a powerhouse organization, empowering gamers to compete, grow, and monetize the world of esports.

esports mia

Bringing high quality competitions — represents a community of passionate, like-minded gamers and industry professionals brought together for high-intensity cash prize tournaments in South Florida.

Their dedication is reminiscent of a startup, but their equipment, sponsors and community is that of a powerhouse organization, empowering gamers to compete, grow, and monetize the world of esports.

The Challenge

As we developed the brand, our goal was to opt for a futuristic, technology-based approach, we manipulated breaking lines into a sleek sans-serif bold, modern typography.

To do this, we made the identity appears in action under a vibrating wave. We brought a more competitive gamer’s adrenaline tone to the brand’s messaging and developed a visual identity that was vibrant and lively as well as the swelling tides of Miami.

Approach

As we developed the brand, our goal was to opt for a futuristic, technology-based approach, we manipulated breaking lines into a sleek sans-serif bold, modern typography.

To do this, we made the identity appears in action under a vibrating wave. We brought a more competitive gamer’s adrenaline tone to the brand’s messaging and developed a visual identity that was vibrant and lively as well as the swelling tides of Miami.

connect, compete,continue